As the cost of food goes down the burden on our health goes up. We need to change our mindset and our disconnect with food if we want to live healthy vibrant lives.
Sit back and think about it for a second. Try to think of anything, any company that manufactures products that are cheap and yet very high quality. I draw a blank.
It is just the way the cookie crumbles, for price to go down quality must go down.
Now I am not saying that everyone needs to be driving Cadillacs or wearing Gucchi. There is a difference in paying for quality and paying for a brand but what I am saying is that if you want a couch that is going to last you don't go to Ikea.
Food is no different.
In order to drive prices down food manufactures have to cut corners. Use artificial ingredients, chemicals, pesticides, cheap feed for live stock, the list goes on and on.
Why do we let this happen?
It all comes back to our disconnect with food. We put more value on money than we do our health. Seems crazy when you say it straight up but it is true. Money has become virtually everyones number one priority and it is killing us.
I cannot tell you how common it is to hear people say they don't buy grass-fed beef or organic food because it is too expensive. Yet they are wearing $200 jeans, drive a Lexus, and sit in front of a 60" TV at home.
Maybe it is just my ignorance but I truly do not get it. I don't understand how people can put more value on "shit" than they do their health. Maybe not even "shit" but just money in general. People would rather see dollars in the bank then healthy foods in their fridge.
But the sad truth is that it is not necessarily peoples fault. We are not taught why grass-fed meat is healthier than conventionally raised meats or why we should seek out organically grown berries.
We just know food to be food. It is something you get at the grocery store, it tastes good, and some cost more some cost less.
Eating is something that we all do 3, 4, 5 times per day yet it is something that we choose to learn very little about. We just eat. Eat what is cheap and eat what tastes good.
I should clarify something, when I am talking cheap food I not only talking about processed, fake, boxed, pre-made foods but I am also talking about conventionally raised meats and produce.
We all know (at least I hope) that processed foods are an unhealthy alternative when compared to whole foods but we are generally lacking in education when it comes to sourcing naturally raised grass-fed, free range meats, wild caught fish, and organic fruits and vegetables.
Why would you want buy these foods? Aren't they just more expensive?
There is no denying that these foods are indeed a more expensive option. Sometimes twice as much. But these foods also...
- do not contain antibiotics, hormones, and other toxic chemicals
- are not laden in pesticides and herbicides
- contain far more nutrients
- are rich in healthier fats
- are non-GMO
Now it is hard as humans to see long term. We want immediate results and will seek out such in most aspects of our lives.
We struggle to invest money now to save for retirement. We struggle to get into the gym unless fat loss happens in 30 days. And we struggle to eat healthy now to protect ourselves in the future.
Food can be seen 2 ways...
- As a nourishing source of energy and medicine to live long lasting, healthy, amazing life.
- As a slow poison that decreases energy, performance, and health down the road.
It is this "slow" aspect that is difficult for us to wrap our heads around. If you eat a conventionally raised steak instead of a grass-fed steak and immediately felt sick or caught some disease then of course you wouldn't do it.
But that is not (usually) how it works. The negative effects from eating cheaper sources of foods take time. A long time. Because of this we sit back as and say "well it can't be that bad then".
The good news is that times are changing. Millennials are perhaps the most educated in history. We want to know what is actually in our foods but there is still a long way to go.
Don't underestimate the value of spending more on food. You don't need to buy the most expensive option of every food that is available but become educated.
Learn what fruits and vegetables should absolutely be organic and which ones not. Learn the spectrum of animal protein. Conventionally raised to hormone free to organic and grass-fed. Know the difference between a free-range egg and a conventionally raised one (it is shocking).
It all comes back to our disconnect. Food just comes from the grocery store right? An egg is an egg? Why spend $6 more when you can get a dozen eggs for $1.99.
But me telling you it matters is not going to make a difference. You need to take it upon yourself to actually care about what goes into your body. Know that by making certain food choices you are making certain health choices.
Don't just sweep the health implications of eating cheaper foods under the rug. In the end you may pay the ultimate price?
Live Your Best Life!